As part of Office Depot's brand refresh, I redesigned their shipping boxes to highlight product variety and unlock new sponsorship opportunities. The new design features a playful, technical layout with a visual rhythm of icons and a bold red logo, transforming the boxes into a signature storytelling element. This redesign has been featured in social media campaigns and TV commercials, further amplifying the brand's narrative.
Strategy, Branding, Graphic Design, Illustration, Generative AI, Packaging, Research.
Office Depot.
Research, Creative Direction, Art Direction, Graphic Design. Production, Photography, Illustration, Strategy.
